As the CTV landscape in Europe continues to grow and evolve, IAB Europe has created this Capability Map to help media buyers and brands understand the advertising opportunities available across major CTV platforms and publishers operating in the region.
What is it?
The IAB Europe CTV Capability Map provides information about ad formats, targeting options, measurement capabilities, and programmatic availability offered by CTV platforms and publishers operating across Europe. Capabilities are self-declared and not verified by IAB Europe.
Who is it for?
Media buyers and brands can use the Map to compare CTV platform offerings and assess their capabilities across formats, targeting, measurement, and buying methods.
How can my business be included?
If you are a CTV platform or publisher interested in joining the Map, please contact IAB Europe.
